A family business, with a bigger reason

Isra began at a kitchen table, with a family who loved gold jewellery and kept running into the same problem. The pieces we could afford turned green, faded in the shower or irritated our skin. The pieces that lasted cost more than a month's rent.

So we decided to make our own. We spent a year testing plating, steel and chains. We wore every sample in the shower, in the sea, at the gym and to bed, until we had pieces that came out the other side looking exactly the same. What we ended up with is 18k gold plating over 316L stainless steel: waterproof, hypoallergenic and made to be lived in.

Why "Isra"

Isra means "night journey". To us, it's about the moments that stay with you long after they've passed: a birthday, a goodbye at the airport, a quiet thank-you, an ordinary Tuesday you'll remember for no reason at all. We'd like our jewellery to be part of those moments, and to still be there years later.

Small on purpose

Our necklaces are delicate by design. They're the kind of thing someone notices when they're standing close to you. We design every piece ourselves, keep our collections small, and price them so that a beautiful gift never feels out of reach.

10% to a good cause

We're a family business, and we think like one. From day one, we've set aside 10% of our profits for causes that help others: families who need a hot meal, children who need school supplies, and communities who need clean water. Every order you place is part of that, so thank you.

With love, the Isra family